.CasePage-module__1dOBtq__page,.CasePage-module__1dOBtq__shell{width:100%}.CasePage-module__1dOBtq__page{--case-container:800px;--case-text-width:650px;--case-reading-width:650px;--case-copy-width:min(100%, var(--case-reading-width));--case-statement-width:min(100%, var(--case-container));--case-body-size:16px;--case-section-gap:clamp(80px, 7vw, 96px);--case-section-inner-gap:clamp(24px, 3vw, 36px);--case-header-gap:18px;--case-copy-gap:14px;--case-visual-gap:clamp(24px, 3vw, 32px);--case-grid-gap:clamp(22px, 3vw, 32px);--case-border:#cfcfc4;padding-bottom:var(--space-8)}.CasePage-module__1dOBtq__caseLayout{padding:80px var(--page-padding);grid-template-columns:250px minmax(0,1fr);align-items:start;display:grid}.CasePage-module__1dOBtq__content{width:min(100%, var(--case-container));justify-self:center;gap:var(--case-section-gap);flex-direction:column;grid-area:1/1/auto/-1;min-width:0;margin-inline:auto;display:flex}.CasePage-module__1dOBtq__caseHeroIntro,.CasePage-module__1dOBtq__caseStatementBody{width:min(100%, var(--case-text-width));max-width:var(--case-text-width)}.CasePage-module__1dOBtq__caseHeroCopy{max-width:var(--case-container)}.CasePage-module__1dOBtq__caseHeroText{grid-template-columns:1fr;gap:28px}.CasePage-module__1dOBtq__caseHeroMeta{grid-template-columns:repeat(2,minmax(0,150px));gap:18px 28px;display:grid}.CasePage-module__1dOBtq__casePrimitiveSection,.CasePage-module__1dOBtq__caseHeroVisual,.CasePage-module__1dOBtq__caseVisual,.CasePage-module__1dOBtq__caseVisualStack,.CasePage-module__1dOBtq__caseContactPoints,.CasePage-module__1dOBtq__contactPointSequence,.CasePage-module__1dOBtq__morningdraftIterationFigure,.CasePage-module__1dOBtq__morningdraftResultGallery{width:100%;max-width:var(--case-container)}.CasePage-module__1dOBtq__casePrimitiveSection{padding-block:0}.CasePage-module__1dOBtq__sectionNav{bottom:24px;left:var(--page-padding);z-index:30;width:min(260px, calc(100vw - (var(--page-padding) * 2)));transition:opacity .18s,transform .18s,visibility linear;position:fixed}.CasePage-module__1dOBtq__sectionNavHidden{opacity:0;pointer-events:none;visibility:hidden;transition:opacity .18s,transform .18s,visibility 0s linear .18s;transform:translateY(10px)}.CasePage-module__1dOBtq__sectionNavInner{width:100%;position:relative}.CasePage-module__1dOBtq__sectionNavToggle{color:#111;cursor:pointer;width:100%;min-height:48px;font:inherit;text-align:left;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#fffffff0;border:1px solid #deded8;border-radius:0;grid-template-columns:36px minmax(0,1fr) 16px;align-items:center;gap:0;padding:0 16px;display:grid}.CasePage-module__1dOBtq__sectionNavToggle span,.CasePage-module__1dOBtq__sectionNavList span{color:#111;font-size:14px;line-height:1.45}.CasePage-module__1dOBtq__sectionNavToggle strong,.CasePage-module__1dOBtq__sectionNavList strong,.CasePage-module__1dOBtq__sectionNavHeader{text-overflow:ellipsis;white-space:nowrap;font-size:14px;font-weight:400;line-height:1.45;overflow:hidden}.CasePage-module__1dOBtq__sectionNavToggle strong{color:#111}.CasePage-module__1dOBtq__sectionNavChevron{color:#111;justify-self:end;width:12px;height:12px}.CasePage-module__1dOBtq__sectionNavMenu{-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#fffffff5;border:1px solid #deded8;width:100%;position:absolute;bottom:calc(100% + 8px);left:0;overflow:hidden}.CasePage-module__1dOBtq__sectionNavHeader{color:#111;border-bottom:1px solid #e8e8e2;padding:14px 16px}.CasePage-module__1dOBtq__sectionNavList{max-height:min(320px,100vh - 180px);padding:0;overflow-y:auto}.CasePage-module__1dOBtq__sectionNavList a{color:#8f8f89;grid-template-columns:38px minmax(0,1fr);align-items:center;min-height:37px;padding:0 16px;text-decoration:none;transition:background .16s,color .16s;display:grid}.CasePage-module__1dOBtq__sectionNavList a span,.CasePage-module__1dOBtq__sectionNavList a strong{color:inherit}.CasePage-module__1dOBtq__sectionNavList a:hover,.CasePage-module__1dOBtq__sectionNavList a:focus-visible{color:#090c9b;background:#090c9b12}.CasePage-module__1dOBtq__sectionNavList .CasePage-module__1dOBtq__navLinkActive{color:#090c9b;background:#090c9b1a}.CasePage-module__1dOBtq__hero,.CasePage-module__1dOBtq__heroIntro{flex-direction:column;align-items:flex-start;width:100%;display:flex}.CasePage-module__1dOBtq__hero{gap:clamp(28px,4vw,40px);scroll-margin-top:104px}.CasePage-module__1dOBtq__heroIntro{gap:var(--case-header-gap)}.CasePage-module__1dOBtq__caseMetaLine{color:#6e6e66;text-transform:uppercase}.CasePage-module__1dOBtq__caseMetaLine p{margin:0;font-size:14px;font-weight:500;line-height:1.5}.CasePage-module__1dOBtq__hero h1{color:#111;width:100%;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:3rem;font-weight:500;line-height:.96}.CasePage-module__1dOBtq__subtitle{width:var(--case-copy-width);color:#212121;margin:0;font-size:18px;line-height:1.45}.CasePage-module__1dOBtq__heroOverview{width:var(--case-copy-width);gap:var(--case-copy-gap);flex-direction:column;display:flex}.CasePage-module__1dOBtq__heroOverview p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.55}.CasePage-module__1dOBtq__heroFacts{border-top:1px solid var(--case-border);grid-template-columns:repeat(4,minmax(0,1fr));justify-content:space-between;gap:18px 28px;width:100%;margin:0;padding-top:22px;display:grid}.CasePage-module__1dOBtq__heroFacts div{flex-direction:column;gap:6px;min-width:0;display:flex}.CasePage-module__1dOBtq__heroFacts dt{color:#6e6e66;font-size:14px;font-weight:500;line-height:1.5}.CasePage-module__1dOBtq__heroFacts dd{color:#111;font-size:var(--case-body-size);margin:0;line-height:1.4}.CasePage-module__1dOBtq__heroMedia{width:100%}.CasePage-module__1dOBtq__caseHeroText{flex-direction:column;align-items:flex-start;gap:18px;width:100%;display:flex}.CasePage-module__1dOBtq__caseHeroCopy{min-width:0;max-width:var(--case-container);flex-direction:column;align-items:flex-start;gap:24px;display:flex}.CasePage-module__1dOBtq__caseHeroCopy h1{-webkit-hyphens:auto;hyphens:auto;overflow-wrap:break-word;word-break:normal}.CasePage-module__1dOBtq__caseHeroLabel{color:#090c9b;margin:0;font-size:16px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__caseHeroIntro{min-width:0;width:min(100%, var(--case-text-width));max-width:var(--case-text-width);gap:var(--case-copy-gap);flex-direction:column;display:flex}.CasePage-module__1dOBtq__caseHeroIntro p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.55}.CasePage-module__1dOBtq__caseHeroMeta{width:min(100%, var(--case-text-width));flex-direction:column;gap:4px;min-width:0;margin:0;display:flex}.CasePage-module__1dOBtq__caseHeroCopy h1,.CasePage-module__1dOBtq__caseHeroIntro p,.CasePage-module__1dOBtq__caseHeroMeta p,.CasePage-module__1dOBtq__caseStatement h2,.CasePage-module__1dOBtq__caseStatementBody p{overflow-wrap:anywhere}.CasePage-module__1dOBtq__caseHeroCopy h1,.CasePage-module__1dOBtq__caseStatement h2{overflow-wrap:break-word}.CasePage-module__1dOBtq__caseHeroMeta p{color:#6e6e66;margin:0;font-size:14px;line-height:1.45}.CasePage-module__1dOBtq__caseHeroMeta p:first-child{color:#4f4f49;font-weight:500}.CasePage-module__1dOBtq__caseHeroVisual,.CasePage-module__1dOBtq__caseVisual,.CasePage-module__1dOBtq__caseVisualFrame{width:100%}.CasePage-module__1dOBtq__caseVisual{margin:0}.CasePage-module__1dOBtq__caseVisualCompactAnalysis{width:min(100%, var(--case-container))}.CasePage-module__1dOBtq__caseVisualFrame{background:0 0;position:relative;overflow:hidden}.CasePage-module__1dOBtq__caseVisualFrame img,.CasePage-module__1dOBtq__caseVisualFrame video{width:100%;height:100%;display:block}.CasePage-module__1dOBtq__caseVisualFrame video{object-fit:cover}.CasePage-module__1dOBtq__caseVisual figcaption{color:#6e6e66;margin-top:10px;font-size:13px;line-height:1.45}.CasePage-module__1dOBtq__retentionVisual{width:100%;max-width:var(--case-container);grid-template-columns:minmax(0,1fr) minmax(220px,300px);align-items:end;gap:clamp(18px,3vw,32px);margin:0;display:grid}.CasePage-module__1dOBtq__retentionHeader{text-align:left;flex-direction:column;place-self:end start;gap:0;width:100%;min-width:0;display:flex}.CasePage-module__1dOBtq__retentionHeader>div:first-child{flex-direction:column;gap:8px;min-width:0;display:flex}.CasePage-module__1dOBtq__retentionHeader strong{color:#090c9b;font-family:var(--font-display);letter-spacing:0;font-size:clamp(1.65rem,2.6vw,2.25rem);font-weight:500;line-height:1}.CasePage-module__1dOBtq__retentionHeader span{color:#6e6e66;font-size:13px;line-height:1.45}.CasePage-module__1dOBtq__retentionGrid{width:100%;min-width:0}.CasePage-module__1dOBtq__retentionGrid>div{grid-template-columns:repeat(10,minmax(0,1fr));gap:clamp(3px,.5vw,5px);width:min(100%,300px);margin-inline:auto;display:grid}.CasePage-module__1dOBtq__retentionGrid span{--dot-fill:0;aspect-ratio:1;background:#fbfbf8;border:1px solid #d9d9d1;border-radius:999px;width:100%;display:block;position:relative}.CasePage-module__1dOBtq__retentionGrid span:after{border-radius:inherit;content:"";opacity:calc(.22 + (var(--dot-fill) * .78));transform:scale(calc(var(--dot-fill) * 1));background:#090c9b;transition:opacity .26s,transform .26s;position:absolute;inset:0}.CasePage-module__1dOBtq__retentionGrid .CasePage-module__1dOBtq__retentionDotActive{border-color:#090c9b42}.CasePage-module__1dOBtq__morningdraftIterationFigure{width:100%;margin:0}.CasePage-module__1dOBtq__morningdraftComparisonTabs{flex-wrap:wrap;align-items:center;gap:24px;margin-bottom:clamp(14px,2vw,20px);display:flex}.CasePage-module__1dOBtq__morningdraftComparisonTab{color:#666;cursor:pointer;font-family:var(--font-display);background:0 0;border:0;border-radius:0;margin:0;padding:0 0 8px;font-size:16px;font-weight:400;line-height:1.55;transition:color .18s,transform .18s;position:relative}.CasePage-module__1dOBtq__morningdraftComparisonTab:after{content:"";opacity:0;background:#090c9b;height:1px;transition:opacity .18s,transform .18s;display:block;position:absolute;bottom:0;left:0;right:0;transform:scaleX(.5)}.CasePage-module__1dOBtq__morningdraftComparisonTab[aria-selected=true]{color:#111;background:0 0;font-weight:400}.CasePage-module__1dOBtq__morningdraftComparisonTab:hover,.CasePage-module__1dOBtq__morningdraftComparisonTab:focus-visible{color:#090c9b;outline:none;transform:translateY(-1px)}.CasePage-module__1dOBtq__morningdraftComparisonTab:hover:after,.CasePage-module__1dOBtq__morningdraftComparisonTab:focus-visible:after,.CasePage-module__1dOBtq__morningdraftComparisonTab[aria-selected=true]:after{opacity:1;transform:scaleX(1)}.CasePage-module__1dOBtq__morningdraftComparisonPanel{animation:.18s CasePage-module__1dOBtq__morningdraftComparisonFade}.CasePage-module__1dOBtq__morningdraftComparisonLayout{flex-direction:column;gap:clamp(12px,2vw,18px);width:100%;display:flex}.CasePage-module__1dOBtq__morningdraftComparisonMain,.CasePage-module__1dOBtq__morningdraftComparisonThumb div{border:1px solid var(--case-border);aspect-ratio:3572/2000;background:#fbfbf8;position:relative;overflow:hidden}.CasePage-module__1dOBtq__morningdraftComparisonMain{width:100%;animation:.18s CasePage-module__1dOBtq__morningdraftComparisonFade}.CasePage-module__1dOBtq__morningdraftComparisonPreviewList{align-items:flex-start;gap:14px;width:min(100%,384px);display:flex}.CasePage-module__1dOBtq__morningdraftComparisonThumb{width:min(100%,180px);min-width:0;color:inherit;cursor:pointer;font:inherit;text-align:left;background:0 0;border:0;border-radius:0;flex-direction:column;gap:6px;padding:0;display:flex}.CasePage-module__1dOBtq__morningdraftComparisonThumb span{color:#6e6e66;letter-spacing:.01em;font-size:11px;font-weight:400;line-height:1.45}.CasePage-module__1dOBtq__morningdraftComparisonThumb[aria-pressed=true] span{color:#6e6e66}.CasePage-module__1dOBtq__morningdraftComparisonThumb[aria-pressed=true] div{border-color:#242424}.CasePage-module__1dOBtq__morningdraftComparisonThumb:focus-visible{outline-offset:4px;outline:2px solid #111}.CasePage-module__1dOBtq__morningdraftResultGallery{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,42px) clamp(16px,2.5vw,24px);display:grid}.CasePage-module__1dOBtq__morningdraftResultItem{flex-direction:column;gap:12px;min-width:0;display:flex}.CasePage-module__1dOBtq__morningdraftResultItem figure{border:1px solid var(--case-border);aspect-ratio:1464/1680;background:#f7f7f3;width:100%;margin:0;position:relative;overflow:hidden}.CasePage-module__1dOBtq__morningdraftResultItem div{flex-direction:column;gap:2px;display:flex}.CasePage-module__1dOBtq__morningdraftResultItem h3,.CasePage-module__1dOBtq__morningdraftResultItem span{margin:0}.CasePage-module__1dOBtq__morningdraftResultItem h3{color:#111;font-family:var(--font-display);letter-spacing:0;font-size:18px;font-weight:500;line-height:1.18}.CasePage-module__1dOBtq__morningdraftResultItem span{color:#6e6e66;font-size:13px;line-height:1.45}@keyframes CasePage-module__1dOBtq__morningdraftComparisonFade{0%{opacity:0}to{opacity:1}}@keyframes CasePage-module__1dOBtq__contactPointSlideIn{0%{opacity:0;transform:translateY(10px)}to{opacity:1;transform:translateY(0)}}.CasePage-module__1dOBtq__casePrimitiveSection{width:100%;max-width:var(--case-container);padding-block:0}.CasePage-module__1dOBtq__caseStatement{text-align:left;flex-direction:column;align-items:flex-start;gap:24px;width:100%;display:flex}.CasePage-module__1dOBtq__caseStatementCenter{text-align:center;align-items:center}.CasePage-module__1dOBtq__caseStatement .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b}.CasePage-module__1dOBtq__caseStatementCenter .CasePage-module__1dOBtq__sectionEyebrow{justify-content:center}.CasePage-module__1dOBtq__caseStatement h2{width:min(100%, var(--case-container));color:#111;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__caseStatementCenter h2{text-align:center}.CasePage-module__1dOBtq__caseStatementBody{width:min(100%, var(--case-text-width));flex-direction:column;gap:14px;display:flex}.CasePage-module__1dOBtq__caseStatementCenter .CasePage-module__1dOBtq__caseStatementBody{text-align:center;align-items:center}.CasePage-module__1dOBtq__caseStatementBody p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__caseStatementVisual,.CasePage-module__1dOBtq__caseMediaSequence,.CasePage-module__1dOBtq__caseContactPoints,.CasePage-module__1dOBtq__caseConclusion{gap:var(--case-visual-gap);flex-direction:column;width:100%;display:flex}.CasePage-module__1dOBtq__caseStatementVisualCompactStat{gap:clamp(24px,3vw,32px)}.CasePage-module__1dOBtq__caseVisualStack{gap:var(--case-visual-gap);width:100%;display:grid}.CasePage-module__1dOBtq__caseVisualGrid{gap:var(--case-grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));width:100%;display:grid}.CasePage-module__1dOBtq__caseSplit{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start;gap:clamp(48px,6vw,76px);width:100%;display:grid}.CasePage-module__1dOBtq__caseSplitVisualHeavy{grid-template-columns:minmax(0,70%) minmax(0,30%);gap:0}.CasePage-module__1dOBtq__caseSplitTextHeavy{grid-template-columns:minmax(0,42%) minmax(0,58%)}.CasePage-module__1dOBtq__caseSplitAside{flex-direction:column;gap:clamp(28px,4vw,52px);min-width:0;display:flex}.CasePage-module__1dOBtq__caseSplitAsideWithFindings{gap:clamp(24px,3vw,34px)}.CasePage-module__1dOBtq__caseSplitVisualHeavy .CasePage-module__1dOBtq__caseSplitAside{padding-left:clamp(24px,3vw,40px)}.CasePage-module__1dOBtq__caseSplitAsideIntro{color:#6e6e66;letter-spacing:.02em;text-transform:uppercase;margin:0;font-size:13px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__caseSplitFindings{flex-direction:column;gap:clamp(26px,3.2vw,38px);display:flex}.CasePage-module__1dOBtq__caseSplitFinding{grid-template-columns:12px minmax(0,1fr);align-items:start;gap:18px;min-width:0;display:grid}.CasePage-module__1dOBtq__caseSplitFinding>span{background:#090c9b;width:7px;height:7px;margin-top:.42em}.CasePage-module__1dOBtq__caseSplitFinding div{flex-direction:column;gap:10px;min-width:0;display:flex}.CasePage-module__1dOBtq__caseSplitFinding h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.08rem,1.35vw,1.28rem);font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__caseSplitFinding p{color:#212121;margin:0;font-size:16px;line-height:1.55}.CasePage-module__1dOBtq__caseSplitOutcomeList{flex-direction:column;gap:18px;margin-top:clamp(4px,1vw,12px);display:flex}.CasePage-module__1dOBtq__caseMetric strong{color:#090c9b;font-family:var(--font-display);letter-spacing:0;align-items:baseline;gap:6px;margin-bottom:16px;font-size:clamp(2.25rem,3.2vw,3rem);font-weight:500;line-height:1;display:flex}.CasePage-module__1dOBtq__caseMetric strong span+span{color:#111;font-size:.7em;font-weight:400}.CasePage-module__1dOBtq__caseMetric p,.CasePage-module__1dOBtq__caseMetric h3{color:#111;font-size:var(--case-body-size);margin:0;font-weight:400;line-height:1.45}.CasePage-module__1dOBtq__caseSupportingPoints{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,36px);width:100%;display:grid}.CasePage-module__1dOBtq__caseSupportingIntro{width:min(100%, var(--case-text-width));color:#111;font-size:var(--case-body-size);margin:clamp(24px,3vw,32px) 0 0;font-weight:500;line-height:1.5}.CasePage-module__1dOBtq__caseSupportingCopyStack{width:min(100%, var(--case-text-width));flex-direction:column;gap:clamp(22px,3vw,32px);margin-top:clamp(28px,4vw,48px);display:flex}.CasePage-module__1dOBtq__caseSupportingCopy{text-align:left;flex-direction:column;gap:14px;display:flex}.CasePage-module__1dOBtq__caseSupportingCopy h3{color:#111;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(1.55rem,2.1vw,2rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__caseSupportingCopy div{flex-direction:column;gap:14px;display:flex}.CasePage-module__1dOBtq__caseSupportingCopy p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__caseSupportingPointsTwo{grid-template-columns:repeat(2,minmax(0,1fr))}.CasePage-module__1dOBtq__caseSupportingPointsFour{grid-template-columns:repeat(4,minmax(0,1fr))}.CasePage-module__1dOBtq__caseSupportingPoint{text-align:left;flex-direction:column;gap:10px;min-width:0;display:flex}.CasePage-module__1dOBtq__caseSupportingPoint>span{color:#090c9b;font-size:13px;font-weight:600;line-height:1.45}.CasePage-module__1dOBtq__caseSupportingPoint h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.15rem,1.45vw,1.35rem);font-weight:500;line-height:1.22}.CasePage-module__1dOBtq__caseSupportingPoint p{color:#212121;margin:0;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__caseMediaSequence{gap:clamp(44px,6vw,72px)}.CasePage-module__1dOBtq__caseMediaSequenceItem{gap:var(--case-visual-gap);flex-direction:column;width:100%;display:flex}.CasePage-module__1dOBtq__caseMediaSequenceCopy{width:min(100%, var(--case-text-width));flex-direction:column;gap:8px;display:flex}.CasePage-module__1dOBtq__caseMediaSequenceCopy span{color:#090c9b;font-size:14px;font-weight:500;line-height:1.45}.CasePage-module__1dOBtq__caseMediaSequenceCopy h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.4rem,2vw,1.9rem);font-weight:500;line-height:1.16}.CasePage-module__1dOBtq__caseMediaSequenceCopy p{color:#212121;max-width:720px;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__caseConclusionSplit{grid-template-columns:minmax(0,540px) minmax(0,650px);align-items:start;gap:clamp(56px,7vw,90px);width:100%;display:grid}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroIntro{grid-template-columns:minmax(0,1fr) minmax(160px,260px);align-items:end;gap:24px clamp(48px,8vw,120px);width:100%;display:grid}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroIntro h1,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__subtitle,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroOverview{grid-column:1}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroIntro h1{max-width:var(--case-container)}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__subtitle,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroOverview{width:min(100%, var(--case-text-width))}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroFacts{border-top:0;grid-area:1/2/4;grid-template-columns:1fr;align-self:end;gap:16px;width:100%;padding-top:0}.CasePage-module__1dOBtq__thansenHero{width:100%;max-width:var(--case-container);gap:clamp(28px,4vw,40px)}.CasePage-module__1dOBtq__thansenHeroText{grid-template-columns:1fr;align-items:end;gap:28px;width:100%;display:grid}.CasePage-module__1dOBtq__thansenHeroCopy{max-width:var(--case-container);flex-direction:column;align-items:flex-start;gap:24px;display:flex}.CasePage-module__1dOBtq__thansenHeroLabel{color:#090c9b;margin:0;font-size:16px;font-weight:400;line-height:1.4}.CasePage-module__1dOBtq__thansenHero h1{max-width:var(--case-container);font-size:3rem;font-weight:500;line-height:.96}.CasePage-module__1dOBtq__thansenHeroIntro{width:min(100%, var(--case-text-width));max-width:var(--case-text-width);color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.55}.CasePage-module__1dOBtq__thansenHeroMeta{grid-template-columns:repeat(2,minmax(0,150px));gap:18px 28px;margin:0;display:grid}.CasePage-module__1dOBtq__thansenHeroMeta div{flex-direction:column;gap:4px;display:flex}.CasePage-module__1dOBtq__thansenHeroMeta dt,.CasePage-module__1dOBtq__thansenHeroMeta dd{font-size:var(--case-body-size);margin:0;line-height:1.35}.CasePage-module__1dOBtq__thansenHeroMeta dt{color:#111;font-weight:600}.CasePage-module__1dOBtq__thansenHeroMeta dd{color:#212121}.CasePage-module__1dOBtq__thansenHeroVisual{width:100%;max-width:var(--case-container);aspect-ratio:16/9;background:#2110a8;position:relative;overflow:hidden}.CasePage-module__1dOBtq__thansenHeroVisual img,.CasePage-module__1dOBtq__thansenHeroVisual video{width:100%;height:100%;display:block}.CasePage-module__1dOBtq__thansenHeroVisual video{object-fit:cover}.CasePage-module__1dOBtq__mediaFigure,.CasePage-module__1dOBtq__storyMedia{width:100%;margin:0;animation:.62s cubic-bezier(.22,1,.36,1) both CasePage-module__1dOBtq__caseReveal}.CasePage-module__1dOBtq__mediaFrame,.CasePage-module__1dOBtq__storyMediaFrame{border:1px solid var(--case-border);background:#171716;border-radius:4px;justify-content:center;align-items:center;width:100%;display:flex;position:relative;overflow:hidden}.CasePage-module__1dOBtq__mediaFrame img,.CasePage-module__1dOBtq__mediaFrame video,.CasePage-module__1dOBtq__storyMediaFrame img,.CasePage-module__1dOBtq__storyMediaFrame video{width:100%;height:100%;display:block}.CasePage-module__1dOBtq__mediaFrame video,.CasePage-module__1dOBtq__storyMediaFrame video{object-fit:cover}.CasePage-module__1dOBtq__videoWithControls{cursor:pointer;width:100%;height:100%;position:relative;overflow:hidden}.CasePage-module__1dOBtq__videoWithControls:focus-visible{outline-offset:-2px;outline:2px solid #090c9b}.CasePage-module__1dOBtq__videoWithControls video{opacity:0;object-fit:cover;width:100%;height:100%;display:block;position:absolute;inset:0}.CasePage-module__1dOBtq__videoWithControls .CasePage-module__1dOBtq__videoLayerActive{opacity:1}.CasePage-module__1dOBtq__prototypeStageVisual{place-items:center;width:min(88%,1120px);min-height:100%;display:grid;position:relative}.CasePage-module__1dOBtq__prototypeStageVisual:before{display:none}.CasePage-module__1dOBtq__prototypeStageVisual>p{color:#090c9b;font-family:var(--font-display);text-align:center;margin:0;font-size:clamp(1.05rem,1.4vw,1.35rem);font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__videoControls{z-index:2;opacity:0;pointer-events:none;gap:8px;transition:opacity .18s,transform .18s;display:inline-flex;position:absolute;top:14px;right:14px;transform:translateY(-4px)}.CasePage-module__1dOBtq__videoWithControls:hover .CasePage-module__1dOBtq__videoControls,.CasePage-module__1dOBtq__videoWithControls:focus-within .CasePage-module__1dOBtq__videoControls,.CasePage-module__1dOBtq__videoWithControlsPaused .CasePage-module__1dOBtq__videoControls{opacity:1;pointer-events:auto;transform:translateY(0)}.CasePage-module__1dOBtq__videoControlButton{color:#fff;cursor:pointer;background:#44392fc7;border:0;border-radius:999px;justify-content:center;align-items:center;width:36px;height:36px;transition:background-color .18s,transform .18s;display:inline-flex}.CasePage-module__1dOBtq__videoControlButton:hover{background:#322b25e0;transform:translateY(-1px)}.CasePage-module__1dOBtq__videoControlButton:focus-visible{outline-offset:2px;outline:2px solid #fff}.CasePage-module__1dOBtq__videoControlButton svg{fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px;width:17px;height:17px}.CasePage-module__1dOBtq__videoPlayIcon path,.CasePage-module__1dOBtq__videoPauseIcon path{fill:currentColor;stroke:none}.CasePage-module__1dOBtq__mediaOpenButton{border-radius:inherit;cursor:zoom-in;background:0 0;border:0;width:100%;height:100%;display:block;position:relative}.CasePage-module__1dOBtq__mediaOpenButton:focus-visible{outline-offset:-2px;outline:2px solid #090c9b}.CasePage-module__1dOBtq__mediaFrame>span,.CasePage-module__1dOBtq__storyMediaFrame>span{color:#fff;text-transform:uppercase;font-size:14px;font-weight:500}.CasePage-module__1dOBtq__mediaLight{background:#fbfbf8}.CasePage-module__1dOBtq__mediaLight>span{color:#6e6e66}.CasePage-module__1dOBtq__mediaDark{background:#171716}.CasePage-module__1dOBtq__mediaBrown{background:#4e2a17}.CasePage-module__1dOBtq__prototypeStageFrame{background:radial-gradient(circle at 12% 18%,#0056a057,#0000 30%),radial-gradient(circle at 88% 82%,#090c9b3d,#0000 34%),linear-gradient(135deg,#f8fafc 0%,#e9f1f8 42%,#d7e6f3 100%);border:0}.CasePage-module__1dOBtq__mediaFigure figcaption,.CasePage-module__1dOBtq__storyMedia figcaption{color:#6e6e66;margin-top:10px;font-size:13px;line-height:1.45}.CasePage-module__1dOBtq__overviewSection,.CasePage-module__1dOBtq__sectionCopy{width:var(--case-statement-width)}.CasePage-module__1dOBtq__overviewSection{flex-direction:column;gap:24px;scroll-margin-top:104px;display:flex}.CasePage-module__1dOBtq__sectionEyebrow{color:#6e6e66;gap:.4rem;margin:0;font-size:14px;font-weight:500;line-height:1.5;display:flex}.CasePage-module__1dOBtq__sectionEyebrow .CasePage-module__1dOBtq__sectionNumber{color:#090c9b;font-size:20px;line-height:1.2}.CasePage-module__1dOBtq__overviewSection h2,.CasePage-module__1dOBtq__sectionCopy h2{color:#111;width:100%;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__overviewSection>p:not(.CasePage-module__1dOBtq__sectionEyebrow),.CasePage-module__1dOBtq__sectionBody p,.CasePage-module__1dOBtq__sectionNote,.CasePage-module__1dOBtq__storyDetail p,.CasePage-module__1dOBtq__articleSections{gap:var(--case-section-gap);flex-direction:column;width:100%;display:flex}.CasePage-module__1dOBtq__articleSection{gap:var(--case-section-inner-gap);flex-direction:column;width:100%;scroll-margin-top:104px;display:flex}.CasePage-module__1dOBtq__articleSectionNarrowText .CasePage-module__1dOBtq__sectionCopy{width:var(--case-copy-width)}.CasePage-module__1dOBtq__articleSectionWideVisual .CasePage-module__1dOBtq__storyMediaStack,.CasePage-module__1dOBtq__articleSectionWideVisual .CasePage-module__1dOBtq__behavioralSequence,.CasePage-module__1dOBtq__articleSectionWideVisual .CasePage-module__1dOBtq__resultSequence,.CasePage-module__1dOBtq__articleSectionWideVisual .CasePage-module__1dOBtq__researchSequence{width:100%}.CasePage-module__1dOBtq__thansenProblemStatement{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenProblemStatement .CasePage-module__1dOBtq__sectionCopy{text-align:center;align-items:center;gap:24px;width:100%}.CasePage-module__1dOBtq__thansenProblemStatement .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:center}.CasePage-module__1dOBtq__thansenProblemStatement .CasePage-module__1dOBtq__sectionCopy h2{width:min(100%, var(--case-container));text-align:center;margin:0}.CasePage-module__1dOBtq__thansenProblemStatement .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:center;align-items:center;gap:18px}.CasePage-module__1dOBtq__thansenBehavioralResearch{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenBehavioralResearch .CasePage-module__1dOBtq__sectionCopy{text-align:left;align-items:flex-start;gap:24px;width:100%}.CasePage-module__1dOBtq__thansenBehavioralResearch .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:flex-start}.CasePage-module__1dOBtq__thansenBehavioralResearch .CasePage-module__1dOBtq__sectionCopy h2{text-align:left;width:min(100%,950px);margin:0}.CasePage-module__1dOBtq__thansenBehavioralResearch .CasePage-module__1dOBtq__sectionBody{text-align:left;align-items:flex-start;width:min(100%,650px)}.CasePage-module__1dOBtq__thansenBehavioralResearchSequence{width:100%;max-width:var(--case-container);grid-template-columns:minmax(0,70%) minmax(0,30%);align-items:start;gap:0;display:grid}.CasePage-module__1dOBtq__thansenBehavioralResearchVisual{width:100%;margin:0}.CasePage-module__1dOBtq__thansenBehavioralResearchButton{cursor:zoom-in;background:0 0;border:0;width:100%;padding:0;display:block;position:relative;overflow:hidden}.CasePage-module__1dOBtq__thansenBehavioralResearchMetrics{flex-direction:column;gap:clamp(36px,4vw,52px);width:100%;padding-left:clamp(48px,5vw,72px);display:flex}.CasePage-module__1dOBtq__thansenBehavioralResearchMetric{text-align:left;min-width:0}.CasePage-module__1dOBtq__thansenBehavioralResearchMetric strong{color:#090c9b;font-family:var(--font-display);letter-spacing:0;align-items:baseline;gap:6px;margin-bottom:16px;font-size:clamp(2.25rem,3.2vw,3rem);font-weight:500;line-height:1;display:flex}.CasePage-module__1dOBtq__thansenBehavioralResearchMetric strong span+span{color:#111;font-size:.7em;font-weight:400}.CasePage-module__1dOBtq__thansenBehavioralResearchMetric p{color:#111;font-size:var(--case-body-size);margin:0;font-weight:400;line-height:1.45}.CasePage-module__1dOBtq__thansenNamingResearch{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenNamingResearchContent{width:100%;max-width:var(--case-container);text-align:center;flex-direction:column;align-items:center;gap:22px;display:flex}.CasePage-module__1dOBtq__thansenNamingResearchContent .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:center}.CasePage-module__1dOBtq__thansenNamingResearchContent h2{width:min(100%, var(--case-container));color:#111;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__thansenNamingResearchBody{width:min(100%, var(--case-text-width));text-align:center;flex-direction:column;align-items:center;gap:14px;display:flex}.CasePage-module__1dOBtq__thansenNamingResearchBody p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__thansenServiceBlueprint{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__sectionCopy{text-align:center;align-items:center;gap:24px;width:100%}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:center}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__sectionCopy h2{width:min(100%, var(--case-container));text-align:center;margin:0}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:center;align-items:center;gap:14px}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__storyMediaStack{width:100%;max-width:var(--case-container)}.CasePage-module__1dOBtq__thansenServiceBlueprint .CasePage-module__1dOBtq__storyMediaFrame{background:0 0}.CasePage-module__1dOBtq__thansenDesignDirection{align-items:flex-start}.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__sectionCopy,.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__contactPointSequence{width:100%;max-width:var(--case-container)}.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__sectionCopy h2{width:min(100%, var(--case-container))}.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width))}.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__storyMediaStack,.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__storyMedia,.CasePage-module__1dOBtq__thansenDesignDirection .CasePage-module__1dOBtq__storyMediaFrame{width:100%}.CasePage-module__1dOBtq__thansenPickupSection{align-items:flex-start;padding-block:0}.CasePage-module__1dOBtq__thansenPickupContent{width:100%;max-width:var(--case-container);flex-direction:column;gap:clamp(34px,4vw,48px);display:flex}.CasePage-module__1dOBtq__thansenPickupCopy{text-align:left;flex-direction:column;align-items:flex-start;gap:24px;width:100%;display:flex}.CasePage-module__1dOBtq__thansenPickupCopy .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:flex-start}.CasePage-module__1dOBtq__thansenPickupCopy h2{width:min(100%, var(--case-container));color:#111;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__thansenPickupCopy .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:left;align-items:flex-start;gap:14px}.CasePage-module__1dOBtq__thansenPickupMockups{width:100%;max-width:var(--case-container);gap:var(--case-grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.CasePage-module__1dOBtq__thansenPickupMockup{aspect-ratio:3572/2000;background:0 0;width:100%;margin:0;position:relative;overflow:hidden}.CasePage-module__1dOBtq__thansenPickupMockup img{width:100%;height:100%;display:block}.CasePage-module__1dOBtq__thansenTestIteration{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenTestIterationContent{width:100%;max-width:var(--case-container);flex-direction:column;gap:clamp(32px,4vw,48px);display:flex}.CasePage-module__1dOBtq__thansenTestHeader{text-align:center;flex-direction:column;align-items:center;gap:24px;width:100%;display:flex}.CasePage-module__1dOBtq__thansenTestHeader .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:center}.CasePage-module__1dOBtq__thansenTestHeader h2{width:min(100%, var(--case-container));color:#111;font-family:var(--font-display);letter-spacing:0;text-align:center;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__thansenTestHeader .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:center;align-items:center;gap:14px}.CasePage-module__1dOBtq__thansenTestVisuals{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,4vw,48px);width:100%;display:grid}.CasePage-module__1dOBtq__thansenTestVisual{flex-direction:column;gap:12px;min-width:0;margin:0;display:flex}.CasePage-module__1dOBtq__thansenTestVisual figcaption{color:#6e6e66;margin:0;font-size:13px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__thansenTestVisualFrame{background:0 0;width:100%;position:relative;overflow:hidden}.CasePage-module__1dOBtq__thansenTestVisualFrame img,.CasePage-module__1dOBtq__thansenTestVisualFrame video{width:100%;height:100%;display:block}.CasePage-module__1dOBtq__thansenTestVisualFrame video{object-fit:cover}.CasePage-module__1dOBtq__thansenTestPoints{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(28px,4vw,56px);width:100%;display:grid}.CasePage-module__1dOBtq__thansenTestPoints article{text-align:left;min-width:0}.CasePage-module__1dOBtq__thansenTestPoints h3{color:#111;font-family:var(--font-display);margin:0 0 12px;font-size:20px;font-weight:500;line-height:1.25}.CasePage-module__1dOBtq__thansenTestPoints p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__thansenResultSection{align-items:center;padding-block:0}.CasePage-module__1dOBtq__thansenResultContent{width:100%;max-width:var(--case-container);grid-template-columns:minmax(0,540px) minmax(0,650px);align-items:start;gap:clamp(56px,7vw,90px);display:grid}.CasePage-module__1dOBtq__thansenResultHeading{flex-direction:column;gap:24px;min-width:0;display:flex}.CasePage-module__1dOBtq__thansenResultHeading .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:flex-start}.CasePage-module__1dOBtq__thansenResultHeading h2{color:#111;font-family:var(--font-display);letter-spacing:0;margin:0;font-size:clamp(2rem,2.8vw,2.625rem);font-weight:500;line-height:1.12}.CasePage-module__1dOBtq__thansenResultBody{flex-direction:column;gap:14px;min-width:0;display:flex}.CasePage-module__1dOBtq__thansenResultBody p{color:#212121;font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__thansenReflectionSection{align-items:flex-start;padding-block:0}.CasePage-module__1dOBtq__thansenReflectionSection .CasePage-module__1dOBtq__sectionCopy{width:100%;max-width:var(--case-container);text-align:left;align-items:flex-start;gap:24px}.CasePage-module__1dOBtq__thansenReflectionSection .CasePage-module__1dOBtq__sectionEyebrow{color:#090c9b;justify-content:flex-start}.CasePage-module__1dOBtq__thansenReflectionSection .CasePage-module__1dOBtq__sectionCopy h2{width:min(100%, var(--case-container));text-align:left;margin:0}.CasePage-module__1dOBtq__thansenReflectionSection .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:left;align-items:flex-start;gap:14px}.CasePage-module__1dOBtq__wauwChallengeSection,.CasePage-module__1dOBtq__wauwSolutionSection,.CasePage-module__1dOBtq__wauwDesignDirectionSection,.CasePage-module__1dOBtq__wauwImprovementsSection,.CasePage-module__1dOBtq__wauwReflectionSection{width:100%;max-width:var(--case-container);align-items:flex-start;padding-block:0}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__sectionCopy,.CasePage-module__1dOBtq__wauwSolutionSection .CasePage-module__1dOBtq__sectionCopy,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__sectionCopy,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__sectionCopy,.CasePage-module__1dOBtq__wauwReflectionSection .CasePage-module__1dOBtq__sectionCopy{width:100%;max-width:var(--case-container);text-align:left;align-items:flex-start;gap:24px}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__sectionCopy h2,.CasePage-module__1dOBtq__wauwSolutionSection .CasePage-module__1dOBtq__sectionCopy h2,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__sectionCopy h2,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__sectionCopy h2,.CasePage-module__1dOBtq__wauwReflectionSection .CasePage-module__1dOBtq__sectionCopy h2{width:min(100%, var(--case-container));text-align:left;margin:0}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__sectionBody,.CasePage-module__1dOBtq__wauwSolutionSection .CasePage-module__1dOBtq__sectionBody,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__sectionBody,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__sectionBody,.CasePage-module__1dOBtq__wauwReflectionSection .CasePage-module__1dOBtq__sectionBody{width:min(100%, var(--case-text-width));text-align:left;gap:14px}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceStack{gap:clamp(30px,4vw,48px)}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceEntry{gap:18px}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceCopy{gap:var(--case-grid-gap);grid-template-columns:minmax(220px,.32fr) minmax(0,1fr)}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceCopy h3,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaText h3{font-size:clamp(1.4rem,2vw,1.9rem);font-weight:500;line-height:1.16}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceCopy p,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaText p{max-width:720px;font-size:var(--case-body-size);line-height:1.5}.CasePage-module__1dOBtq__wauwSolutionSection .CasePage-module__1dOBtq__storyMediaStack,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__storyMediaStack{gap:0}.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__supportingPoints{grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(24px,3vw,36px);width:100%;padding-top:clamp(8px,1.5vw,16px)}.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__supportingPoint h3{font-size:clamp(1.15rem,1.45vw,1.35rem);line-height:1.22}.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__supportingPoint p{font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaRows{gap:clamp(44px,6vw,72px)}.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaRow{gap:clamp(22px,3vw,32px)}.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaText{gap:var(--case-grid-gap);grid-template-columns:minmax(280px,.34fr) minmax(0,1fr)}.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaRow .CasePage-module__1dOBtq__storyMediaFrame,.CasePage-module__1dOBtq__wauwSolutionSection .CasePage-module__1dOBtq__storyMediaFrame,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__storyMediaFrame{aspect-ratio:16/9!important}.CasePage-module__1dOBtq__thansenNamingSection{gap:24px var(--case-grid-gap);grid-template-rows:auto auto auto;grid-template-columns:repeat(2,minmax(0,1fr));align-items:stretch;display:grid}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__sectionCopy{display:contents}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__sectionEyebrow{grid-area:1/1}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__sectionCopy h2{grid-area:2/1/auto/-1;padding-bottom:8px}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__sectionBody{grid-area:3/1}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__storyMediaStack{grid-area:3/2;width:100%;min-width:0;height:100%}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__storyMedia,.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__thansenNamingFrame,.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__thansenNamingVisual{height:100%}.CasePage-module__1dOBtq__sectionCopy{gap:var(--case-header-gap);flex-direction:column;display:flex}.CasePage-module__1dOBtq__sectionCopyFindings>.CasePage-module__1dOBtq__supportingPoints{gap:var(--case-grid-gap);grid-template-columns:repeat(3,minmax(0,1fr));padding-top:16px}.CasePage-module__1dOBtq__sectionCopyFindings .CasePage-module__1dOBtq__supportingPoint{font-family:var(--font-display);padding-block:0}.CasePage-module__1dOBtq__sectionCopyFindings .CasePage-module__1dOBtq__supportingPoint>span{color:#090c9b;font-size:15px;font-weight:600}.CasePage-module__1dOBtq__sectionCopyFindings .CasePage-module__1dOBtq__supportingPoint h3{font-size:21px;font-weight:400;line-height:1.3}.CasePage-module__1dOBtq__sectionCopyFindings .CasePage-module__1dOBtq__supportingPoint p{font-family:var(--font-sans)}.CasePage-module__1dOBtq__sectionCopyFeature>h2,.CasePage-module__1dOBtq__sectionCopyFeature>.CasePage-module__1dOBtq__sectionBody{width:var(--case-copy-width)}.CasePage-module__1dOBtq__sectionCopyFeature>h2{font-size:clamp(2rem,2.5vw,2.4rem);line-height:1.15}.CasePage-module__1dOBtq__sectionCopyEditorial{gap:22px}.CasePage-module__1dOBtq__sectionCopyEditorial h2{width:var(--case-statement-width)}.CasePage-module__1dOBtq__sectionCopyEditorial .CasePage-module__1dOBtq__sectionBody{width:var(--case-copy-width);counter-reset:editorial-insight;gap:18px}.CasePage-module__1dOBtq__sectionCopyEditorial .CasePage-module__1dOBtq__sectionBody p{color:#333;counter-increment:editorial-insight;grid-template-columns:38px minmax(0,1fr);gap:20px;font-size:clamp(.98rem,1.08vw,1.1rem);line-height:1.62;display:grid}.CasePage-module__1dOBtq__sectionCopyEditorial .CasePage-module__1dOBtq__sectionBody p:before{content:counter(editorial-insight);color:#090c9b;font-family:var(--font-heading);font-size:1.25em;line-height:inherit}.CasePage-module__1dOBtq__sectionBody{width:var(--case-copy-width);gap:var(--case-copy-gap);flex-direction:column;display:flex}.CasePage-module__1dOBtq__sectionBody p{font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__storyDetailList{gap:var(--case-grid-gap);display:grid}.CasePage-module__1dOBtq__storyDetail{gap:8px var(--case-grid-gap);grid-template-columns:minmax(220px,.45fr) minmax(0,1fr);padding-block:0;display:grid}.CasePage-module__1dOBtq__storyDetail>span{color:#090c9b;grid-column:1;font-size:20px;font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__storyDetail h3{color:#111;font-family:var(--font-display);grid-column:1;margin:0;font-size:18px;font-weight:500;line-height:1.24}.CasePage-module__1dOBtq__storyDetail p{max-width:var(--case-reading-width);grid-area:1/2/span 3;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__storyDetail strong{font-weight:500}.CasePage-module__1dOBtq__supportingPoints{gap:var(--case-grid-gap);grid-template-columns:repeat(auto-fit,minmax(min(100%,220px),1fr));padding-top:10px;display:grid}.CasePage-module__1dOBtq__supportingPoint{grid-template-columns:minmax(0,1fr);gap:10px;padding-top:0;display:grid}.CasePage-module__1dOBtq__supportingPoint>span{color:#090c9b;font-size:13px;font-weight:600;line-height:1.45}.CasePage-module__1dOBtq__supportingPoint div{flex-direction:column;gap:10px;display:flex}.CasePage-module__1dOBtq__supportingPoint h3{color:#111;font-family:var(--font-display);margin:0;font-size:18px;font-weight:500;line-height:1.28}.CasePage-module__1dOBtq__supportingPoint p{color:#212121;margin:0;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__supportingPointsFriction{grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr))}.CasePage-module__1dOBtq__supportingPointsEditorial{gap:clamp(22px,3vw,34px);padding-top:0}.CasePage-module__1dOBtq__supportingPointsEditorial .CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint{padding-top:0}.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPoints{grid-template-columns:repeat(3,minmax(0,1fr))}.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPointsTwo{grid-template-columns:repeat(2,minmax(0,1fr))}.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPointsFour{grid-template-columns:repeat(4,minmax(0,1fr))}.CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint h3{font-size:clamp(1.35rem,1.8vw,1.65rem);line-height:1.22}.CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint p{font-size:var(--case-body-size);line-height:1.58}.CasePage-module__1dOBtq__supportingPointsEditorial .CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint h3{font-size:18px;line-height:1.25}.CasePage-module__1dOBtq__supportingPointsEditorial .CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint p{color:#4f4f49;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__researchSequence{gap:var(--case-section-inner-gap);flex-direction:column;width:100%;padding-top:8px;display:flex}.CasePage-module__1dOBtq__researchBlock{gap:32px;width:100%;display:grid}.CasePage-module__1dOBtq__researchBlockCopy{gap:var(--case-grid-gap);grid-template-columns:minmax(180px,.32fr) minmax(0,1fr);padding-top:0;display:grid}.CasePage-module__1dOBtq__researchBlockCopy>span,.CasePage-module__1dOBtq__researchInsightsHeader>span{color:#6e6e66;font-size:14px;font-weight:500;line-height:1.5}.CasePage-module__1dOBtq__researchBlockCopy>div{gap:14px;display:grid}.CasePage-module__1dOBtq__researchBlockCopy h3,.CasePage-module__1dOBtq__researchInsightsHeader h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.55rem,2.25vw,2rem);font-weight:500;line-height:1.18}.CasePage-module__1dOBtq__researchBlockCopy p{max-width:var(--case-reading-width);color:#212121;margin:0;font-size:16px;line-height:1.6}.CasePage-module__1dOBtq__researchFocusAreas{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:10px;display:grid}.CasePage-module__1dOBtq__researchFocusAreas span{color:#090c9b;font-size:14px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__interviewFindings{gap:var(--case-grid-gap);grid-template-columns:repeat(3,minmax(0,1fr));display:grid}.CasePage-module__1dOBtq__interviewFindings>div{align-content:start;gap:16px;padding-top:0;display:grid}.CasePage-module__1dOBtq__interviewFindings span{color:#090c9b;font-size:14px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__interviewFindings p{color:#212121;margin:0;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__researchInsights{gap:30px;display:grid}.CasePage-module__1dOBtq__researchInsightsHeader{gap:var(--case-grid-gap);grid-template-columns:minmax(180px,.32fr) minmax(0,1fr);padding-top:0;display:grid}.CasePage-module__1dOBtq__behavioralSequence{gap:var(--case-visual-gap);width:100%;display:grid}.CasePage-module__1dOBtq__behavioralFindings{gap:var(--case-grid-gap);grid-template-columns:repeat(3,minmax(0,1fr));padding-block:8px;display:grid}.CasePage-module__1dOBtq__behavioralFindings article{min-width:0;padding-inline:0}.CasePage-module__1dOBtq__behavioralMetric{font-family:var(--font-display);align-items:baseline;gap:6px;margin-bottom:20px;line-height:1;display:flex}.CasePage-module__1dOBtq__behavioralMetric strong{color:#090c9b;font-size:clamp(1.9rem,2.8vw,2.4rem);font-weight:500}.CasePage-module__1dOBtq__behavioralMetric span{color:#111;font-size:clamp(1.4rem,2vw,1.8rem);font-weight:400}.CasePage-module__1dOBtq__behavioralFindings h3{color:#111;font-family:var(--font-display);margin:0 0 10px;font-size:17px;font-weight:600;line-height:1.25}.CasePage-module__1dOBtq__behavioralFindings p{color:#212121;margin:0;font-size:15px;line-height:1.5}.CasePage-module__1dOBtq__contactPointSequence{gap:0;width:100%;padding-top:8px;display:grid}.CasePage-module__1dOBtq__contactPointSequence .CasePage-module__1dOBtq__storyMediaFrame{background:#f7f7f3;border:0;border-radius:0}.CasePage-module__1dOBtq__contactPointSequence .CasePage-module__1dOBtq__caseVisual{animation:.42s cubic-bezier(.22,1,.36,1) CasePage-module__1dOBtq__contactPointSlideIn}.CasePage-module__1dOBtq__contactPointTabs{grid-template-columns:repeat(3,minmax(0,1fr));gap:0;display:grid}.CasePage-module__1dOBtq__contactPointTabs button{min-height:172px;color:inherit;cursor:pointer;text-align:left;background:0 0;border:0;border-radius:0;grid-template-columns:minmax(0,1fr);align-content:start;gap:0;padding:20px 20px 18px;transition:background-color .18s,border-color .18s,color .18s;display:grid}.CasePage-module__1dOBtq__contactPointTabs button:focus-visible{background:#f7f7f7;outline:none}.CasePage-module__1dOBtq__contactPointTabs .CasePage-module__1dOBtq__contactPointTabActive{color:#111;background:#f7f7f7}@media (hover:hover) and (pointer:fine){.CasePage-module__1dOBtq__contactPointTabs button:hover,.CasePage-module__1dOBtq__contactPointTabs .CasePage-module__1dOBtq__contactPointTabActive:hover{background:#f7f7f7}}.CasePage-module__1dOBtq__contactPointTabs button div{gap:10px;display:grid}.CasePage-module__1dOBtq__contactPointTabs button>span{display:none}.CasePage-module__1dOBtq__contactPointTabs small{color:#6e6e66;font-family:var(--font-sans);font-size:13px;font-weight:500;line-height:1.45}.CasePage-module__1dOBtq__contactPointTabs .CasePage-module__1dOBtq__contactPointTabActive small{color:#090c9b}.CasePage-module__1dOBtq__contactPointTabs h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.25rem,1.6vw,1.45rem);font-weight:500;line-height:1.18}.CasePage-module__1dOBtq__contactPointTabs button:not(.CasePage-module__1dOBtq__contactPointTabActive) h3,.CasePage-module__1dOBtq__contactPointTabs button:not(.CasePage-module__1dOBtq__contactPointTabActive) p{color:#6e6e66}.CasePage-module__1dOBtq__contactPointTabs p{color:#212121;font-family:var(--font-sans);font-size:var(--case-body-size);margin:0;line-height:1.5}.CasePage-module__1dOBtq__storyMediaStack{gap:var(--case-visual-gap);width:100%;display:grid}.CasePage-module__1dOBtq__storyMediaBorderless{border:0;border-radius:0}.CasePage-module__1dOBtq__alternatingRows{gap:var(--case-section-inner-gap);width:100%;padding-top:8px;display:grid}.CasePage-module__1dOBtq__alternatingRow{align-items:start;gap:var(--case-grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.CasePage-module__1dOBtq__alternatingCopy{align-content:start;gap:14px;padding-top:8px;display:grid}.CasePage-module__1dOBtq__alternatingCopy span{color:#6e6e66;font-size:14px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__alternatingCopy h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.8rem,2.5vw,2.35rem);font-weight:500;line-height:1.15}.CasePage-module__1dOBtq__alternatingCopy p{max-width:var(--case-reading-width);color:#212121;font-family:var(--font-sans);margin:0;font-size:16px;line-height:1.55}.CasePage-module__1dOBtq__alternatingRow:nth-child(2n) .CasePage-module__1dOBtq__alternatingCopy{grid-column:2}.CasePage-module__1dOBtq__alternatingRow:nth-child(2n) .CasePage-module__1dOBtq__alternatingMedia{grid-area:1/1}.CasePage-module__1dOBtq__alternatingRow:nth-child(odd) .CasePage-module__1dOBtq__alternatingMedia{grid-column:2}.CasePage-module__1dOBtq__alternatingMedia .CasePage-module__1dOBtq__storyMediaFrame{min-height:0;aspect-ratio:1!important}.CasePage-module__1dOBtq__alternatingMedia .CasePage-module__1dOBtq__videoWithControls video{object-fit:cover}.CasePage-module__1dOBtq__uiSystemSequence{gap:var(--case-section-inner-gap);width:100%;padding-top:8px;display:grid}.CasePage-module__1dOBtq__uiSystemPrinciples{gap:var(--case-grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.CasePage-module__1dOBtq__uiSystemPrinciples article{padding-top:0}.CasePage-module__1dOBtq__uiSystemPrinciples h3,.CasePage-module__1dOBtq__sectionSubsections h3{color:#111;font-family:var(--font-display);margin:0 0 14px;font-size:clamp(1.65rem,2.2vw,2rem);font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__uiSystemPrinciples p,.CasePage-module__1dOBtq__sectionSubsections p{color:#212121;font-family:var(--font-sans);margin:0;font-size:16px;line-height:1.55}.CasePage-module__1dOBtq__uiSystemPrinciples p+p,.CasePage-module__1dOBtq__sectionSubsections p+p{margin-top:14px}.CasePage-module__1dOBtq__uiSystemGallery{gap:var(--case-grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.CasePage-module__1dOBtq__resultSequence{gap:var(--case-section-inner-gap);flex-direction:column;width:100%;padding-top:8px;display:flex}.CasePage-module__1dOBtq__resultTextBlock{gap:var(--case-grid-gap);grid-template-columns:minmax(220px,.42fr) minmax(0,1fr);padding-top:0;display:grid}.CasePage-module__1dOBtq__resultTextBlock h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(1.65rem,2.2vw,2rem);font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__resultTextBlock p{color:#212121;font-family:var(--font-sans);margin:0;font-size:16px;line-height:1.55}.CasePage-module__1dOBtq__resultTextBlock p+p{margin-top:14px}.CasePage-module__1dOBtq__resultReflectionStack{width:var(--case-statement-width);gap:var(--case-section-inner-gap);flex-direction:column;display:flex}.CasePage-module__1dOBtq__resultSimpleBlock{flex-direction:column;gap:18px;display:flex}.CasePage-module__1dOBtq__resultSimpleBlock h3{color:#111;font-family:var(--font-display);margin:0;font-size:clamp(2rem,2.5vw,2.4rem);font-weight:500;line-height:1.15}.CasePage-module__1dOBtq__resultSimpleBlock div{flex-direction:column;gap:14px;display:flex}.CasePage-module__1dOBtq__resultSimpleBlock p{max-width:var(--case-reading-width);color:#212121;font-family:var(--font-sans);margin:0;font-size:16px;line-height:1.55}.CasePage-module__1dOBtq__sectionSubsections{gap:36px;margin-top:12px;padding-top:0;display:grid}.CasePage-module__1dOBtq__sectionSubsections section{gap:var(--case-grid-gap);grid-template-columns:minmax(220px,.42fr) minmax(0,1fr);display:grid}.CasePage-module__1dOBtq__sectionSubsections h3{margin:0}.CasePage-module__1dOBtq__storyMediaSplit{grid-template-columns:repeat(2,minmax(0,1fr))}.CasePage-module__1dOBtq__evidenceStack{gap:var(--case-section-inner-gap);flex-direction:column;width:100%;display:flex}.CasePage-module__1dOBtq__evidenceEntry{flex-direction:column;gap:18px;display:flex}.CasePage-module__1dOBtq__evidenceCopy{grid-template-columns:minmax(180px,.42fr) minmax(0,1fr);align-items:start;gap:24px;padding-top:0;display:grid}.CasePage-module__1dOBtq__evidenceCopy>span{color:#090c9b;font-size:20px;font-weight:500;line-height:1.2}.CasePage-module__1dOBtq__evidenceCopy h3{color:#111;font-family:var(--font-display);margin:0;font-size:18px;font-weight:500;line-height:1.3}.CasePage-module__1dOBtq__evidenceCopy p{max-width:var(--case-reading-width);color:#212121;margin:0;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__evidenceClosing{padding-bottom:22px}.CasePage-module__1dOBtq__imageModal{z-index:80;background:#111111db;justify-content:center;align-items:center;padding:clamp(20px,4vw,56px);display:flex;position:fixed;inset:0}.CasePage-module__1dOBtq__imageModalClose{z-index:1;color:#fff;cursor:pointer;background:0 0;border:0;place-items:center;width:44px;height:44px;padding:0;transition:color .16s,transform .18s;display:grid;position:fixed;top:clamp(18px,3vw,32px);right:clamp(18px,3vw,32px)}.CasePage-module__1dOBtq__imageModalClose svg{width:28px;height:28px;transition:transform .22s cubic-bezier(.22,1,.36,1)}.CasePage-module__1dOBtq__imageModalClose:hover,.CasePage-module__1dOBtq__imageModalClose:focus-visible{color:#fff;outline:none}.CasePage-module__1dOBtq__imageModalClose:hover svg,.CasePage-module__1dOBtq__imageModalClose:focus-visible svg{transform:rotate(90deg)scale(.92)}.CasePage-module__1dOBtq__imageModalCounter{z-index:1;color:#fff;font-family:var(--font-display);font-size:14px;font-weight:500;line-height:1.2;position:fixed;top:clamp(20px,3vw,34px);left:50%;transform:translate(-50%)}.CasePage-module__1dOBtq__imageModalNavButton{z-index:1;color:#fff;cursor:pointer;background:0 0;border:0;place-items:center;width:48px;height:48px;padding:0;display:grid;position:fixed;top:50%;transform:translateY(-50%)}.CasePage-module__1dOBtq__imageModalNavButtonPrevious{left:clamp(14px,3vw,34px)}.CasePage-module__1dOBtq__imageModalNavButtonNext{right:clamp(14px,3vw,34px)}.CasePage-module__1dOBtq__imageModalNavButton svg{width:32px;height:32px;transition:transform .18s cubic-bezier(.22,1,.36,1)}.CasePage-module__1dOBtq__imageModalNavButton:hover,.CasePage-module__1dOBtq__imageModalNavButton:focus-visible{outline:none}.CasePage-module__1dOBtq__imageModalNavButtonPrevious:hover svg,.CasePage-module__1dOBtq__imageModalNavButtonPrevious:focus-visible svg{transform:translate(-3px)}.CasePage-module__1dOBtq__imageModalNavButtonNext:hover svg,.CasePage-module__1dOBtq__imageModalNavButtonNext:focus-visible svg{transform:translate(3px)}.CasePage-module__1dOBtq__imageModalFigure{width:min(100%, 1440px, var(--image-modal-max-width,145.78vh));flex-direction:column;gap:10px;max-height:100%;margin:0;display:flex}.CasePage-module__1dOBtq__imageModalFrame{width:100%;aspect-ratio:var(--image-modal-aspect,16 / 9);max-height:min(82vh,900px);position:relative}.CasePage-module__1dOBtq__imageModalFigure figcaption{color:#fff;font-size:13px;line-height:1.45}.CasePage-module__1dOBtq__pairedMediaRows{gap:var(--case-section-inner-gap);width:100%;display:grid}.CasePage-module__1dOBtq__pairedMediaRow{justify-items:stretch;gap:var(--case-visual-gap);grid-template-columns:1fr;display:grid}.CasePage-module__1dOBtq__pairedMediaText{align-items:start;gap:12px var(--case-grid-gap);grid-template-columns:minmax(230px,.42fr) minmax(0,1fr);width:100%;padding-top:0;display:grid}.CasePage-module__1dOBtq__pairedMediaText span{color:#6e6e66;grid-column:1/-1;font-size:14px;font-weight:500;line-height:1.5}.CasePage-module__1dOBtq__pairedMediaText h3{color:#111;font-family:var(--font-display);margin:0;font-size:20px;font-weight:600;line-height:1.25}.CasePage-module__1dOBtq__pairedMediaText p{max-width:var(--case-reading-width);color:#212121;margin:0;font-size:16px;line-height:1.6}.CasePage-module__1dOBtq__pairedMediaRow .CasePage-module__1dOBtq__storyMediaFrame{border-color:#0000;aspect-ratio:654/345!important}.CasePage-module__1dOBtq__pairedMediaRow .CasePage-module__1dOBtq__storyMedia{width:100%}.CasePage-module__1dOBtq__pairedSection .CasePage-module__1dOBtq__sectionCopy{gap:20px;margin-bottom:16px}.CasePage-module__1dOBtq__pairedSection .CasePage-module__1dOBtq__sectionCopy h2{max-width:var(--case-statement-width);font-weight:600}.CasePage-module__1dOBtq__storyMediaStat{min-height:430px;padding:48px}.CasePage-module__1dOBtq__statContent{width:var(--case-copy-width);color:#111;text-align:left;flex-direction:column;align-items:flex-start;display:flex}.CasePage-module__1dOBtq__statContent span{color:#111;width:100%;padding-block:10px;font-size:16px;font-weight:500;line-height:1.35}.CasePage-module__1dOBtq__statContent span:first-child{color:#111;font-family:var(--font-display);border-top:0;padding:0;font-size:clamp(4rem,8vw,7rem);font-weight:500;line-height:.85}.CasePage-module__1dOBtq__statContent span:nth-child(2){border-top:0;margin-bottom:34px;padding:12px 0 0;font-size:20px;font-weight:500}.CasePage-module__1dOBtq__statContent .CasePage-module__1dOBtq__statSpacer{display:none}.CasePage-module__1dOBtq__thansenNamingFrame{color:#111;background:0 0;border:0;border-radius:0;justify-content:stretch;align-items:stretch;min-height:0;display:block;overflow:visible;aspect-ratio:auto!important}.CasePage-module__1dOBtq__thansenNamingVisual{grid-template-rows:minmax(0,1fr) auto;align-content:start;gap:0;width:100%;height:auto;padding:0;display:grid}.CasePage-module__1dOBtq__thansenNamingGrid{grid-template-rows:repeat(4,minmax(0,1fr));gap:0;display:grid}.CasePage-module__1dOBtq__thansenNameCard{grid-template-columns:22px minmax(0,1fr);align-content:center;align-items:start;gap:14px;padding-block:18px;display:grid}.CasePage-module__1dOBtq__thansenNameCard>span{color:#090c9b;background:0 0;border-radius:0;width:auto;height:auto;font-size:14px;font-weight:500;line-height:1.4;display:block}.CasePage-module__1dOBtq__thansenNameCard p{color:#6e6e66;gap:2px;margin:0;font-size:14px;line-height:1.5;display:grid}.CasePage-module__1dOBtq__thansenNameCard strong{color:#111;font-family:var(--font-display);font-size:18px;font-weight:600;line-height:1.3}.CasePage-module__1dOBtq__thansenNamingOutcome{border-top:1px solid #090c9b;flex-direction:column;align-items:flex-start;gap:8px;min-width:0;margin-top:0;padding:24px 0 10px;display:flex}.CasePage-module__1dOBtq__thansenNamingOutcome>div{align-items:flex-start;display:flex}.CasePage-module__1dOBtq__thansenNamingOutcome span{color:#090c9b;font-family:var(--font-display);font-size:16px;font-weight:500;line-height:1.4}.CasePage-module__1dOBtq__thansenNamingOutcome p{max-width:var(--case-reading-width);color:#212121;margin:0;font-size:16px;line-height:1.5}.CasePage-module__1dOBtq__thansenNamingOutcome strong{color:#111;min-width:0;font-family:var(--font-display);white-space:nowrap;text-align:left;font-size:clamp(2rem,3vw,2.75rem);font-weight:500;line-height:1}@media (max-width:1040px){.CasePage-module__1dOBtq__caseLayout{padding:48px var(--page-padding);display:block}.CasePage-module__1dOBtq__thansenHero,.CasePage-module__1dOBtq__wauwHero{width:100%;max-width:var(--case-container);margin-left:0}.CasePage-module__1dOBtq__thansenBehavioralResearchSequence{grid-template-columns:1fr;align-items:stretch;gap:32px}.CasePage-module__1dOBtq__thansenBehavioralResearchMetrics{padding-left:0}.CasePage-module__1dOBtq__content{gap:var(--case-section-gap);grid-column:auto}.CasePage-module__1dOBtq__heroFacts{grid-template-columns:repeat(2,minmax(0,1fr));justify-content:start}.CasePage-module__1dOBtq__caseHeroText,.CasePage-module__1dOBtq__caseSplit,.CasePage-module__1dOBtq__caseSplitVisualHeavy,.CasePage-module__1dOBtq__caseSplitTextHeavy,.CasePage-module__1dOBtq__caseConclusionSplit{grid-template-columns:1fr;gap:28px}.CasePage-module__1dOBtq__caseHeroCopy{max-width:var(--case-container)}.CasePage-module__1dOBtq__caseSplitVisualHeavy .CasePage-module__1dOBtq__caseSplitAside{padding-left:0}.CasePage-module__1dOBtq__caseVisualGrid,.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPointsFour{grid-template-columns:repeat(2,minmax(0,1fr))}.CasePage-module__1dOBtq__caseMediaSequenceCopy{grid-template-columns:1fr}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroIntro{grid-template-columns:1fr;gap:24px}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroIntro h1,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__subtitle,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroOverview,.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroFacts{grid-area:auto}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroFacts{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 28px}.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__supportingPoints{grid-template-columns:repeat(2,minmax(0,1fr))}.CasePage-module__1dOBtq__wauwChallengeSection .CasePage-module__1dOBtq__evidenceCopy,.CasePage-module__1dOBtq__wauwImprovementsSection .CasePage-module__1dOBtq__pairedMediaText{grid-template-columns:1fr}.CasePage-module__1dOBtq__thansenHeroText{grid-template-columns:1fr;gap:24px}.CasePage-module__1dOBtq__thansenHeroCopy{max-width:var(--case-container)}.CasePage-module__1dOBtq__thansenHeroMeta{grid-template-columns:repeat(2,minmax(0,140px));gap:18px 28px;display:grid}.CasePage-module__1dOBtq__thansenTestVisuals,.CasePage-module__1dOBtq__thansenPickupMockups,.CasePage-module__1dOBtq__thansenTestPoints,.CasePage-module__1dOBtq__thansenResultContent{grid-template-columns:1fr}.CasePage-module__1dOBtq__thansenResultContent{gap:28px}.CasePage-module__1dOBtq__thansenNamingFrame{min-height:0}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__storyMediaStack,.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__storyMedia,.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__thansenNamingFrame,.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__thansenNamingVisual{height:auto}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__thansenNamingGrid{grid-template-rows:none;gap:18px}.CasePage-module__1dOBtq__thansenNamingSection{flex-direction:column;gap:24px;display:flex}.CasePage-module__1dOBtq__thansenNamingSection .CasePage-module__1dOBtq__sectionCopy{display:flex}}@media (max-width:680px){.CasePage-module__1dOBtq__page{--case-section-gap:52px;--case-section-inner-gap:32px;--case-visual-gap:24px;--case-grid-gap:22px}.CasePage-module__1dOBtq__sectionNav{right:var(--page-padding);bottom:max(16px, env(safe-area-inset-bottom));left:var(--page-padding);width:auto}.CasePage-module__1dOBtq__sectionNavToggle{grid-template-columns:44px minmax(0,1fr) 20px;min-height:56px;padding:0 18px}.CasePage-module__1dOBtq__sectionNavToggle span,.CasePage-module__1dOBtq__sectionNavToggle strong,.CasePage-module__1dOBtq__sectionNavList span,.CasePage-module__1dOBtq__sectionNavList strong,.CasePage-module__1dOBtq__sectionNavHeader{font-size:16px}.CasePage-module__1dOBtq__sectionNavMenu{bottom:calc(100% + 10px)}.CasePage-module__1dOBtq__caseLayout{padding-top:30px;padding-bottom:76px}.CasePage-module__1dOBtq__hero,.CasePage-module__1dOBtq__overviewSection,.CasePage-module__1dOBtq__articleSection{scroll-margin-top:170px}.CasePage-module__1dOBtq__hero h1{font-size:clamp(2.25rem,10.6vw,2.9rem);line-height:1.02}.CasePage-module__1dOBtq__caseHeroText,.CasePage-module__1dOBtq__caseHeroCopy{gap:18px}.CasePage-module__1dOBtq__caseHeroLabel{font-size:15px}.CasePage-module__1dOBtq__caseHeroIntro{gap:12px}.CasePage-module__1dOBtq__caseHeroMeta{gap:6px;padding-top:2px}.CasePage-module__1dOBtq__caseHeroVisual{margin-top:4px}.CasePage-module__1dOBtq__caseVisualGrid,.CasePage-module__1dOBtq__retentionVisual,.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPoints,.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPointsTwo,.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPointsFour{grid-template-columns:1fr}.CasePage-module__1dOBtq__retentionVisual{grid-template-columns:1fr;gap:12px;width:min(100%,320px);margin-inline:auto}.CasePage-module__1dOBtq__retentionHeader{text-align:center}.CasePage-module__1dOBtq__retentionGrid>div{width:100%;margin-left:0}.CasePage-module__1dOBtq__morningdraftIterationFigure{width:100%}.CasePage-module__1dOBtq__morningdraftComparisonTabs{gap:20px;margin-bottom:16px}.CasePage-module__1dOBtq__morningdraftComparisonPreviewList{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;width:100%;display:grid}.CasePage-module__1dOBtq__morningdraftComparisonThumb{width:100%}.CasePage-module__1dOBtq__morningdraftResultGallery{grid-template-columns:1fr;gap:34px}.CasePage-module__1dOBtq__casePrimitiveSection{padding-block:0}.CasePage-module__1dOBtq__caseStatement{gap:18px}.CasePage-module__1dOBtq__caseStatement h2{font-size:clamp(1.85rem,8.8vw,2.55rem);line-height:1.08}.CasePage-module__1dOBtq__wauwHero .CasePage-module__1dOBtq__heroFacts,.CasePage-module__1dOBtq__wauwDesignDirectionSection .CasePage-module__1dOBtq__supportingPoints{grid-template-columns:1fr}.CasePage-module__1dOBtq__wauwChallengeSection,.CasePage-module__1dOBtq__wauwSolutionSection,.CasePage-module__1dOBtq__wauwDesignDirectionSection,.CasePage-module__1dOBtq__wauwImprovementsSection,.CasePage-module__1dOBtq__wauwReflectionSection{padding-block:0}.CasePage-module__1dOBtq__thansenHero h1{font-size:clamp(2.2rem,10.4vw,2.85rem)}.CasePage-module__1dOBtq__thansenNamingResearchContent h2{font-size:clamp(2.5rem,11vw,3.25rem)}.CasePage-module__1dOBtq__subtitle,.CasePage-module__1dOBtq__thansenHeroIntro,.CasePage-module__1dOBtq__overviewSection>p:last-child,.CasePage-module__1dOBtq__sectionBody p{font-size:16px}.CasePage-module__1dOBtq__content,.CasePage-module__1dOBtq__articleSections{gap:var(--case-section-gap)}.CasePage-module__1dOBtq__heroFacts{grid-template-columns:1fr}.CasePage-module__1dOBtq__storyDetail{flex-direction:column;display:flex}.CasePage-module__1dOBtq__evidenceStack{gap:var(--case-section-inner-gap)}.CasePage-module__1dOBtq__evidenceCopy{grid-template-columns:1fr;gap:10px 16px}.CasePage-module__1dOBtq__evidenceCopy p{grid-column:1}.CasePage-module__1dOBtq__supportingPoints{grid-template-columns:1fr;gap:22px;padding-top:4px}.CasePage-module__1dOBtq__supportingPoints.CasePage-module__1dOBtq__caseSupportingPoints{gap:22px}.CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint{gap:8px}.CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint h3{font-size:18px;line-height:1.25}.CasePage-module__1dOBtq__supportingPoint.CasePage-module__1dOBtq__caseSupportingPoint p{font-size:16px;line-height:1.48}.CasePage-module__1dOBtq__behavioralFindings{grid-template-columns:1fr;gap:18px;padding-block:0}.CasePage-module__1dOBtq__behavioralMetric{margin-bottom:10px}.CasePage-module__1dOBtq__thansenBehavioralResearchMetrics{gap:18px}.CasePage-module__1dOBtq__behavioralFindings article,.CasePage-module__1dOBtq__behavioralFindings article:first-child,.CasePage-module__1dOBtq__behavioralFindings article:last-child{padding:0}.CasePage-module__1dOBtq__contactPointTabs{grid-template-columns:1fr;gap:0}.CasePage-module__1dOBtq__contactPointTabs button,.CasePage-module__1dOBtq__contactPointTabs .CasePage-module__1dOBtq__contactPointTabActive{min-height:0;padding:14px 16px 16px}.CasePage-module__1dOBtq__imageModal{padding:48px 16px}.CasePage-module__1dOBtq__imageModalCounter{top:24px}.CasePage-module__1dOBtq__imageModalNavButton{width:44px;height:44px;top:auto;bottom:18px;transform:none}.CasePage-module__1dOBtq__storyMediaSplit{grid-template-columns:1fr}.CasePage-module__1dOBtq__alternatingRows{gap:var(--case-section-inner-gap)}.CasePage-module__1dOBtq__alternatingRow{grid-template-columns:1fr;gap:24px}.CasePage-module__1dOBtq__alternatingMedia .CasePage-module__1dOBtq__storyMediaFrame{min-height:0;aspect-ratio:1!important}.CasePage-module__1dOBtq__alternatingRow:nth-child(2n) .CasePage-module__1dOBtq__alternatingCopy,.CasePage-module__1dOBtq__alternatingRow:nth-child(2n) .CasePage-module__1dOBtq__alternatingMedia,.CasePage-module__1dOBtq__alternatingRow:nth-child(odd) .CasePage-module__1dOBtq__alternatingMedia{grid-area:auto/1}.CasePage-module__1dOBtq__uiSystemSequence{gap:var(--case-section-inner-gap)}.CasePage-module__1dOBtq__uiSystemPrinciples,.CasePage-module__1dOBtq__uiSystemGallery,.CasePage-module__1dOBtq__resultTextBlock,.CasePage-module__1dOBtq__sectionSubsections section{grid-template-columns:1fr;gap:24px}.CasePage-module__1dOBtq__thansenNamingFrame{min-height:auto}.CasePage-module__1dOBtq__thansenNamingVisual{gap:24px}.CasePage-module__1dOBtq__thansenNamingOutcome{align-items:start;gap:20px}.CasePage-module__1dOBtq__thansenNamingOutcome strong{white-space:normal;text-align:left;font-size:2rem}.CasePage-module__1dOBtq__researchBlockCopy,.CasePage-module__1dOBtq__researchInsightsHeader{grid-template-columns:1fr;gap:12px}.CasePage-module__1dOBtq__interviewFindings,.CasePage-module__1dOBtq__researchFocusAreas{grid-template-columns:1fr;gap:22px}.CasePage-module__1dOBtq__researchSequence{gap:var(--case-section-inner-gap)}.CasePage-module__1dOBtq__thansenNamingGrid{gap:22px}.CasePage-module__1dOBtq__pairedMediaRows{gap:var(--case-section-inner-gap);width:100%}.CasePage-module__1dOBtq__pairedMediaRow{grid-template-columns:1fr;gap:24px}.CasePage-module__1dOBtq__pairedMediaText{grid-template-columns:1fr;gap:12px}}@media (prefers-reduced-motion:reduce){.CasePage-module__1dOBtq__mediaFigure,.CasePage-module__1dOBtq__storyMedia{animation:none}.CasePage-module__1dOBtq__retentionGrid span:after,.CasePage-module__1dOBtq__morningdraftComparisonTab{transition:none}.CasePage-module__1dOBtq__morningdraftComparisonMain,.CasePage-module__1dOBtq__morningdraftComparisonPanel,.CasePage-module__1dOBtq__contactPointSequence .CasePage-module__1dOBtq__caseVisual{animation:none}}.CasePage-module__1dOBtq__page .CasePage-module__1dOBtq__casePrimitiveSection h3{font-size:18px;line-height:1.22}@keyframes CasePage-module__1dOBtq__caseReveal{0%{opacity:0;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}}